Based On vs. Based Around

Based On vs. Based Around Based On vs. Based Around Based On vs. Based Around By Maeve Maddox In a previous post, I wrote about the strange but trendy expression â€Å"to be based out of,† a phrase inexplicably used to mean â€Å"based in,† or â€Å"lives in.† Now I’ve noticed another expression that uses base in a nonstandard way: â€Å"to be based around.† The first time I noticed this odd usage was in a caption under a photo taken at a school event: the event was based around The Sisters Grimm [a play]. I couldn’t understand why it didn’t say, â€Å"based on.† A Google search indicates that the expression â€Å"to base something around something† is widespread. Here are a few examples in which the intended meanings seem to vary among derived from, modeled on, set in, having to do with, and plain old based on. Some are headlines. Writing fanfiction based around a story you hate How to make a story based around a character The story is based around Maine. Classic comedy based around shop in Doncaster Worksheets and tasks based around the Shakespeare play. This is a common problem with lesson plans based around websites I want to write a book based around Monopoly What are some books about based around being alone? Dutch Artist Starting Religion Based Around Facebook Likes Kids cartoon book based around a vegetable garden. Used as a noun, â€Å"a base† is a foundation. Building on this meaning, the verb â€Å"to base† can have the following meanings: to make or form a foundation for something to serve as a base for something to establish or maintain a base for something to use as a base or basis for something Something can be based on something, but to say that something is based around something makes no sense. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Congratulations on or for?50 Idioms About Roads and PathsMood vs. Tense

Marketing Research Paper

Marketing Research Paper Marketing Research Paper | | |How to Market an After-Hours STS Service | |MGT 5019 Summer 2011 | | | | | |8/8/2011 | | | Marketing Need In most communities nationwide, access to public transit during late-night or early-morning hours is limited at best. Many transit providers, especially those operating in smaller communities, only provide services through the early evening hours. In other communities, transportation services end at or before 1:00 a.m. Among the 11 large metropolitan transit systems that offer both heavy-rail and bus services,(Atlanta, Ga.; Baltimore, Md.; Boston, Mass.; Chicago, Ill.; Cleveland, Ohio; Los Angeles and San Francisco, Calif.; Miami Fla.; New York, N.Y.; Philadelphia, Pa.; and Washington, D.C), 9 provide after-midnight services on weeknights and weekends on at least some routes. Yet how are service needs met in other communities? In many communities, transit agencies have implemented late-night services designed to meet the transportation needs of night-time bar goers and socialites. Late-night service will aim to meet the needs of people who wish to go out and have a good time and not have to worry about drinking and driving. Right now, the only options for people who visit a bar are that they have to drink and drive, ride with a friend or call a cab. Calling a cab in our area is not difficult but can be costly and you may have to wait quite a while before actually getting home. Riding with a friend is fine but still more than likely the person driving will have a drink or two and end up driving under the influence. This leads us to the need for a public transportation service that caters to the socialites and bar goers. The proposal is not for a new business, but rather to extend the St. Mary’s County bus service already being provided through St. Mary’s Transit System (STS). Current Product The STS is the public transportation system in St. Mary’s County, it is a division of the County Department of Public Works. The mission statement of STS is â€Å" To provide safe, dependable and cost effective transportation to our customers and mobility for all residents†. The STS provides fixed route, ADA paratransit, and agency contract service throughout the county. The fixed route service is a system of providing public transportation on which a vehicle is a long set route according to a fixed schedule. Paratransit is a more flexible mode of public of public transportation that does not follow fixed routes or schedules. STS uses this form of service to provide transportation to disabled people who are unable to use fixed route transportation. Agencies such as the Health Department, the Department of Aging, and the Department of Social services will often contract for STS services. STS runs eight fixed routes on weekdays generally from 6:00am to 6:00pm. The eight fixed routes on the weekdays are the following: 1. Lexington Park/Leonardtown, 2. Charlotte Hall, 3. Great Mills, 4. Leonardtown Loop, 5. Route 5 Express, 6. Calvert Connection, 7. Northern Route, and 8. Southern Route. The primary

FOOD Research Paper Example | Topics and Well Written Essays - 1000 words

FOOD - Research Paper Example Starting simple could mean inviting neighbors and friends to a simple dinner or meal using local products; or it could also mean assigning days within a week to focus on consuming local produce. Trying to connect with local farmers would necessitate going around the locality and finding out what products are being sourced from farms and which could be availed easily. Likewise, one could even try to grow simple vegetables in one’s backyard; which was also noted to be, not only healthy; but also therapeutic. And finally, the effort of implementing a local diet in one’s lifestyle should not be made in stressful environment. One must simply enjoy discovering local farms and products and be able to savor the local produce which could be incorporated in one’s daily meal. Are there farmers' markets in your area? There is actually a Farmers Market in one’s area in New Jersey; which is specifically located in South Jersey, just 20 minutes away from Philadelphia, Pe nnsylvania. All vegetables are therefore bought from the Farmers Market. Where is the nearest community supported agriculture farm (CSA)? The state of New Jersey has a lot of community supported agriculture (CSA) farm located in the following counties: Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Hunterdon, Mercer, Middlesex, Monmouth, Ocean, Salem, Sussex, and Warren (State of New Jersey: Department of Agriculture, 2013). The names, contact information, and addresses are found in the State of New Jersey’s Department of Agriculture official website. How could you encourage others to eat local? Other people could be encouraged to eat local by promoting the various benefits that could be gained from this move. From among the noted benefits, the following are noteworthy: (1) greater opportunities to lose weight; (2) savoring new flavor sensations; (3) being able to heighten awareness through learning more about local products (Priebe, 2011); (4) fresher and he althier foods; (5) learn more about food from the people who grew them; (6) contributes to lesser environmental impact through lessening of carbon footprint through travelling less, consumer lesser gas, lesser wear and tear of roads; and (7) supports the community through the revenues generated from local purchases (Shea, 2008). Global Food Crisis After reading the article, "Global Food Crisis" from this unit's studies, do you feel the U.S. ethanol fuel program is adding to the world food crisis? One is convinced that the arguments exposed by Gawain Kripke, the Senior Policy Adviser for Oxfam America is more convincing regarding the effect of the ethanol fuel program on the global food crisis. Kripke’s detailed explanation that production of ethanol is apparently significantly contributory to driving food prices up due to the increased use of corn for the production of ethanol is more viable and believable (Kripke, 2008). As compared to the arguments presented by Rick Tolman, the CEO of the National Association of Corn Growers, Kripke assumed a more unbiased stance at looking at the issue. Tolman could have protected the

Thoughts upon female Education(1787) Benjamin Rush Essay

Thoughts upon female Education(1787) Benjamin Rush - Essay Example Men of those times were busy on various fronts and could not possibly take up the time to educate their children, or to help them with that. Moreover, in some cases, the men could not look after the affairs of their houses or parts of their businesses, therefore, it was necessary for the womenfolk to rise to the occasion and take up these responsibilities themselves. In a society where female education was frowned upon, it was necessary to make an appeal to such notions for the patriarchs to be willing to impart formal education to the females of their household, whether daughters or sisters. When men thought that educating women would be beneficial to them in the sense that they would be able to delegate duties to their womenfolk, as well as ensure that their sons got the necessary guidance from them as well, they were more agreeable to the idea of female education. Thus, new vistas were open for women to explore. However, Rush did not intend on this education to bring about any change in the status of the women in the post revolutionary society, and this is where the fault in his arguments lies. The purpose of education should not be to subjugate any class or gender of people, or to have them believe wholeheartedly in their subservience to someone else. Education should be an end in itself; women should be educated for the same reasons as men: it is their inherent right in an enlightened and educated society. Education should help them discover themselves and to become more productive and efficient citizens of the world. Women, just like men, should have the opportunity to pursue their educational interests; they should not be confined to certain branches of education to, consequently, become beholden to men. Moreover, education should not be used as a tool for indoctrination, but should open minds to new ideas and aspirations. In conclusion, though Benjamin Rush’s arguments in favor of

DNA - Genetically modified food Essay Example for Free

DNA Genetically modified food Essay Virtually every crop we eat have undergone hundreds of years of genetic modification by farmers and scientist in search of desirable traits. Selective breeding and hybrid strains have contributed immeasurably to farm productivity during this time. Over the past 30 years however, genetic engineering has been revolutionized. While before, a farmer wanting to develop a frost resistant tomato would be able to breed towards one only if the necessary genes were available somewhere in tomatoes or a near relative to tomatoes, modern biological engineering techniques overcome such restrictions. Genetic traits from outside a species gene pool, in the tomatos case from an arctic fish, can be spliced into the organism to create an entirely different species, a transgenic organism with the typical traits of a tomato and frost resistance from a fish. The most widely used method of gene splicing, recombinant DNA, uses biochemical scissors called restriction enzymes to cut the strings of DNA, selecting required genes. These are then ferried by a virus or a bacterium that infects the host, smuggling the gene into the plants DNA. In this way scientists have been able to create slow ripening and seedless fruit, crops that grow in unfavourable conditions and are resistant to disease or herbicides and milk from cows given a genetically engineered growth hormone. The benefits of gene technology in terms of food production are enormous. The most common genetically engineered crops contain modifications that make the plants resistant to certain diseases and herbicides, or allow them to produce their own pesticides, thereby eliminating or reducing the need to spray. So-called Bt corn, for example, contains a gene resistant to the harmful mycotoxin fungus and herbicide producers, Monsanto have created a strain of soybeans genetically modified to be unaffected by their product Roundup. The soybean farmer therefore can avoid targeting specific weeds and require just one application of a general weed-killer, reducing costs and agricultural waste run-off. Genetically modified crops are also being adapted to grow in salty, dry or frosty environments, contain edible vaccines, have a longer shelf life and be more nutritious. A group of Swiss and German scientists recently developed a strain of GM rice know as ? golden rice due to its altered colour. Containing genes that produce a unusually high amount of beta-carotene (vitamin A), this rice could be a solution to the thousands of poor children in Asia who eat little but rice and go blind or die from lack of vitamin A Public reaction to the use of recombinant DNA in genetic engineering however has been mixed. Sliding US export commodities such as genetically modified soybeans and corn have highlighted hardened public opinion and widespread resistance to biotech crops, especially in the European Union. Concerns about GM foods fall into three categories: economics, environmental hazards and human health risks. The latter two have been the subject of hot debate, both in Australia and overseas. Environmental damage from GM crops can be caused through various channels. One of the main concerns has been the possibility of gene transfer to a non-target species, that is crops engineered for herbicide tolerance and weeds cross-breeding, resulting in the transfer of the herbicide resistance to create ? superweeds. In addition, environmentalists fear that transgenic plants may proliferate rapidly, pollinating natural plants in their surroundings eliminating existing species. Further environmental suspicions include those of unintended harm to other organisms (especially non-target insects) and of the reduced effectiveness of pesticides once insects become tolerant to a crops natural pesticide. Questions have also been raised on the human impact of genetically modified organisms. Critics of recombinant DNA fear that the pathogenic, or disease-producing organisms used in some recombinant DNA experiments might develop extremely infectious forms that could cause worldwide epidemics. Likewise, the unknown effect of foreign genes introduced into GM food crops in terms of human health also presents a controversial issue. Furthermore, there is a possibility that introducing a gene into a plant may create a new allergen or cause an allergic reaction in susceptible individuals. A proposal to incorporate a gene from Brazil nuts into soybeans in order to increase their nutritional value was abandoned when it was found that the genetically engineered soybeans caused an allergic reaction in people sensitive to Brazil nuts. For these reasons, extensive testing and labelling of GM foods may be required to avoid the possibility of harm to consumers with food allergies. Biotechnology has started to revolutionise food production, with fantastic results. With the world population of 6 billion expected to double in the next 50 years and an adequate food supply becoming a major challenge it will no doubt continue to do so in the future.

The Capitalist Future: A Consequence of Calvinist Annunciation :: essays research papers fc

The Capitalist Future: A Consequence of Calvinist Annunciation In his work, The Protestant Ethic and the Spirit of Capitalism, Weber predicts that the future will be a world of "mechanized perfection" devoid of "religious and ethical meaning." In this world modern capitalism becomes a self sustaining system no longer needing the Calvinist religious impetus that had inspired the work ethic. Weber argues that the future will be a capitalistic society, where the proletariat and the bourgeoisie alike, will not be driven by religious motivation, but instead by a constant struggle to benefit from the system. He reasons that this future of the capitalist society is a direct consequence of the teachings of Calvinism. The Calvinist work ethic of 'living to work' forms the core of modern capitalism. This ethic originated from the Calvinist doctrine of predestination and the notion of a transcendental God. Predestination decrees that God has already picked out who those "predestined into everlasting life" (100) and those "foreordained to everlasting death" (100). Calvinists also believe that God, a distant "grand conception" (164) who is "beyond all human comprehension," (164) is unreachable. Both these beliefs together eliminated any possibility of appeasing God through service or sacrifice. The answer to the question whether believers were the chosen or the damned could thus neither be influenced nor known. If, however, one turned his work into a 'calling,' restricting any desire to wasteful pleasure, he could experience a feeling of assurance that he is indeed a member of the Elect. Calvinism preached this ascetic ethic of hard work and complete absence of frivolous waste of money and time. As a result, the work ethic of the population shifted from 'working to live' to 'living to work.' Traditional capitalism which relied on the "greedy maximization of profit in a one-shot enterprise," (14) became the rational modern capitalism, a continuous cycle involving the constant "productive investment of capital." (172) The Calvinist teachings demanded honest dealings in business, steady production and sales, and continuous savings and reinvestment which no doubt led to phenomenal business growth and success. Weber illustrates in the following quote: "When the limitation of consumption is combined with the release of acquisitive activity, the inevitable practical result is obvious: accumulation of capital through ascetic compulsion to save." (172) This "diligent and frugal" (175) attitude made people richer and "material goods gained an increasing and finally an inexorable power over the lives of men." (181) The dependence on external goods went from the "light cloak which can be thrown aside at any moment" (181) to a necessity, or as Weber puts it, an "iron cage." (181) The so called acetic lifestyle now led to an increased

Mini Project in Marketing Essay

EXECUTIVE SUMMARY: This includes the company profile and its products. This also consists the target market and the segment. The company has identified the need of the soft drinks especially for the children. So the company wants to introduce the new product into the market for children but the company does not wants to confine to the children so the drink will also be used by the all age groups. The product is manufactured under Prathik & Pavan Pvt Ltd shortly known as p&p ltd. which is under the group of â€Å"SUPREME BREWERIES†. The product names include the REFRESCO, Snapple, LITE and SMOOTHY. These products include aerated and non aerated drinks both for the children and also for the all groups. For these products the target market include the mainly children and also the all age groups. The income levels of the target market may not affect the buying and demand. Vision: Growth for leadership which states growth with quality and customer attention and profit. Vision statement shows the following Customer attention Profit motive with morals Leadership in the market Mission: provide opportunities for growth and enrichment to our stake holders. We strive for integrity and honesty. Achieving best distribution by which product can reach to the consumers as early as possible. Goals: The primary objective of the company is to serve the needs and wants of the consumers. To improve and enhance the satisfaction levels of the consumers. To supply and provide the company’s product in every corner of the target market. Objectives: The primary objective of the company is to have a leadership position in the market. To make the product as generic so that the consumers will demand the product for every visit to the retailer by next 3 years. To achieve the 500000 units to sell per annum by next 4 years. Increasing the business to all over the markets in south India by next ten years. CORE PRODUCT: The core product in our product is the drink which we are offering. ACTUAL PRODUCT: The actual product is in the soft drink is the bottle size and the shape of the bottle. Actual product constitutes the no caffeine which causes the health related problems. Actual product will consist of the various variants and flavors’ which include aerated and non aerated drinks. AGUMENTED PRODUCT: The augmented product is the packaging and the distribution net work. And consumer can consume half the drink and he can store the remaining drink and can consume at later stages with taste remain same as at the time of sealed pack. Augmented product of the soft drink also consists of the other offers which include the tours and trips. This also includes the lunch and dinner with the brand ambassadors of the company. TARGET MARKET: The target market for soft drink is the children and the age group existing above 8 years also but the main target remains children. The children who having the age above 8 years they can consume. We are focusing only on Hyderabad market and the product can affordable by the middle class and lower middle class. Position statement: The company wants to serve the consumers with best quality drinks which will not have any impacts on the consumers. â€Å"Serve the quality, be the best.† This statement ensures the customers that the company serves the best quality of the products. This photo shows that the product ensures the coolness. MARKET ANALYSIS: As the company mainly targets the Hyderabad market. And targeting the mass market here the company targets all the segment children’s and their parents. Our main target is children’s but we are also targeting their parents because they are the initiators in the case of children’s the parents are the decision makers so we are targeting them. The children’s constitute our overall market. As there is no soft drink specially catering to the children this helps the company to sustain in the market with the substantial market share in the local players. This USP helps to attract the consumers towards the soft drink. Factors affecting the Consumer behavior in buying: There are various factors that involve in the buying of the soft drinks which include Cultural factors: With the increase of the literacy and awareness in the present days there are no cultural factors. However there are some situations where there are behavior pattern changes due to some cultural factors like festivals Social factors: These factors involve consumer’s family, small groups and status. The number of children decides the buying of the product. For example if the children are more than the elders in the family then the decision lies in concerns with the children. The buying of the soft drink cans depends on the status and there lifestyle. DEMOGRAPHIC: The soft drink is mainly targeting towards the children’s Age: Children (Above the 8 years) Young Adults (18-24 years) Age group of 25 and above GENDER: Both male and female GEOGRAPHIC: Hyderabad market PSYCHOGRAPHIC: The life style of the parents and their purchasing behavior. The life style of the parents plays a major role since the purchasing decision ultimately lies with them. BEHAVIORAL SEGMANTATION: In behavioral segmentation the company mainly focused on the parents who are all the health conscious of their children. The company focuses on the children who are attractive towards the soft drinks and the consumers. MARKET SIZE: Currently the population of the Hyderabad is 6,809,970. Since the soft drink is the product for all the consumers irrespective of income, age and sex. The market size is huge with respective of population. Here in the case of soft drink we can’t say exact potential customers because this is a generic product and it can be affordable by everyone irrespective of income levels and age and sex. Unmet needs by the competitors: No company had the drink that caters specially to the children and also the mass consumers as well. The company wants to the address this issue which can satisfy the children in a healthy way. The company’s product is also targeted to the mass consumers. The product which mainly concentrates on the children soft drink will consumers to think about the product. This makes product as brand and and places the product position in a satisfactory rank. PESTL ANALYSIS: P-POLITICAL ANALYSIS: In Hyderabad the political effect will be on the business. The allocation of the funds from the government and the taxation on the business will affect the business. The change in the political party will have the change in the policies, and the regulations. The change in policies like restrictions in the product ingredients. The political issues will affect the distribution of the product, manufacturing the product and other issues related to the local and regional parties. E- ECONOMIC ANALYSIS: The GDP of the country plays a major role on particular business with in the country. The recession will affect the business like people lost their jobs and the purchasing comes down. S-SOCIO CULTURAL ANALAYSIS: Now-a-days the lifestyle and attitudes are changing. The people are becoming more health conscious about their children’s health. Because the other soft drink payers are making the product with the ingredients that will affect the children’s health. T-TECHNICAL ANALYSIS: Now a day the people are more aware about the technology. The company is having high end machinery to produce the products. And the company having the technology which is recycles the used bottles. And the company uses the technology in the promotions. L-LEGAL ANALYSIS: The company has to follow the guidelines of the government. The plant has to set up in outside the city the plant has to be not creating any problem to that area. While determining the working hours and wages the company has to follow the government rules. IDENTIFYING THE WANTS AND NEEDS YOUR PRODUCT SERVES: The company is launching a soft drink especially for children’s and also serves the need of the other age groups irrespective of the income and sex. The company is offering this product at a affordable price and it also offering three different flavors. And the product is available to everyone within the city. The company is tie up with the restaurants and bakeries and malls to sell the product. The company is maintaining the quality in the product and along with that price. The soft drink it quenches the thrust of the children it doesn’t crest any other side effects like obesity etc. our product contains less amount of caffeine when compare to other soft drink manufacturers. The caffeine is not harmful for adults but it creates the side effects for childrens. COMPETETOR ASSESSMENT: The company is competing in the food and beverages industry. Soft drinks come under oligopoly market where the market has only limited companies. The industry in India is being estimated to grow at 15% – 17% this year, according to experts. â€Å"Food and beverages segment has not suffered despite the slowdown in the economy. Initially the growth rate is very low in food and beverages because the awareness about the soft drinks is less and the distribution net work is not well. And the prices are high at initially and later the prices are decreased. Growth rate: The soft drink industry is expected to post a 14% growth in value terms in ’03, partly because of increased consumption due to price cuts by soft drink companies at an average of 15% across all brands. The price decrease is mainly because of the competition and also to increase the competition. The price cuts are aimed at increasing the consumer base for soft drinks. Market share of different players in soft drink segment: PORTERS FIVE FORCE MODEL: Threats of new entry Substitutes Revelry between the firms Bargaining power of suppliers Bargaining power of customers 5 FORCE MODEL of the company includes Treats of new entry: The treat on new entrants is low in the market since the initial investment or capital that is required for the entrants is high. The profits and profit margins in the soft drinks market is high. The business is very profitable. Hence the big players or other companies may enter into the market. Substitutes: Present market has very high treat of the substitutes as a business. This is because of the people perception that the drinks may cause the health issues. With the introduction of this new product may address this types of the issues and can sustain in the market. Bargaining power of suppliers: Since the firm is entering into the market with new brand and product there will be a less power with the company to talk with the suppliers for the credit and supplies. Hence the bargaining power of the supplier will be very high where the firm has less power with it. Bargaining power of buyers: Initially when the company launches its product into the market there will be less with the company. The customers who include individual customers, wholesalers, retailers etc will expect the discounts and can bargain for the low price. Treat of rivalry: Presently market consists of very high rivalry even though there are limited players. There is a every chance of attacks from very large and even local players. DIRECT AND INDIRECT COMPETITORS: The competitors of the company are divided into direct, indirect and also the substitutes which can eat the company’s profit one or other way. The direct competitors of the company’s products. Below are the aerated drinks COKE PEPSI THUMBS UP The direct competitors of the non-aerated competitors are MAAZA FROOTI SLICE The indirect competitors of the company are SODA HUBS JUICES OTHER DRINKS The substitutes of the company’s product are COCONUT WATER BUTTER MILK Competitive advantages: Even the company enters into the market where there are big players it has its own competitive advantages. The company having its presence in only HYDERABAD it can look and concentrate on its local markets. The company can have a direct relation with the retailers and wholesalers. Company can directly interact with the local consumers .It is easy to the company to address the issues regarding the product and its distribution. Since the consumers are confined to the local area of HYDERABAD it is easy for the company to forecast the demand and can supply accordingly. When it comes to distribution it will be easy for the company to have easy access since it is local which is known. Competitive disadvantages: The company could struggle in raising the capital for investment and maintaining reserves. The consumer’s acceptance may not be satisfactory since there are big players in the market. The capital that is available with the company is less and the no experience can be some restrictions to the company to operate and do business. There can be threat of attacks from the other competitors which can be direct and indirect. MARKETING STRATEGY The company marketing objective is to be the leader in terms of sales and in terms of revenue and market share. Attracting the customer by maintaining the quality and the price. The company uses the marketing strategy to differentiate the product from its competitors. That will help to the company to gain competitive advantage. Market strategy involves the following: Market scope: As the company focuses the many segments like aerated and nonaerated drinks therefore it is the multimarket segment. Geographic market strategy: Initially the firm focuses mainly in the HYDERABAD market which is considered as the local markets. Marketing entry strategy: The segment is in the stage of maturity. Therefore entry into the market is considered as the INITIATOR since there is no soft drink which is focused specially on the children and can be catered to the all age groups. To survive in the market the company needs to follow certain marketing strategies. PROMOTION: The promotion for the product will be happen with the set of advertisings which include the cartoons to attract the children and an the film stars to grab the attention of the adults and also the set of add which consists of previous generation actors who can take attention of the elders. The soft drink is mainly targeting the children’s so the company creating a add campaign which includes mainly canton. This attracts the children towards the product. As the product is also for the adults and the elders, the advertising will concern with the film stars and other set of attractive ads. The ads will be aired in the all local channels who has a substantial TRP ratings. There will also be set of ads which will be played in the local radio channels and FM stations. There will also be a certain campaigns and designs which will be selective towards the magazines and news papers which can attract the consumers. There will also be hoardings and wall hangings representing the company’s product. There will also be pamphlet campaigns. Company also can go for road shows and shows in malls and multi-plexes which brings the more awareness of the product to the customers. Trade schemes which are benefits to traders and consumers schemes like discounts, offers etc, which benefits to individual consumers. Company can also use these as the promotion schemes which encourage the customers to buy. ELOBRATION OF 4P’S: The 4P’s are 1) Product 2) Price 3) Place 4) Promotion PRODUCT: The product is soft drink. It quenches the thrust of the children’s and it doesn’t creating any side effect to the children’s. And it gives the energy to the children’s. The product is also to the all age groups but the main focus is on the children. The product name is refrsco and the product is manufactured P&P PVT LTD and marketed by the SUPREME BEVERAGES. CORE PRODUCT: soft drink. ACTUAL PRODUCT: bottle size and shape and design. AGUMENTED PRODUCT: monetary and non monetary benefits that a consumer along with the product. PRICE: The price of the product will be determine by based on the fixed cost and the variable cost like manufacturing cost and the transportation cost all costs will be consider while determining the price. The pricing will be done based on the competitor’s price. The prices will vary based on the quantity of the drink. PLACE: The company having a good distribution network and the product will be available in all the places of Hyderabad. The company having both indirect distribution and incentive distribution net work. In direct distribution the company doesn’t sell the product to customer. And in incentive distribution the company having its own outlets which are small in size and those are placed in near to the parks and play grounds and schools. The company tries pushing the product to the distributor or supplier by giving the trade schemes. And the company tries pulling the product by the customers by providing the consumer schemes. The company having collaboration with restaurants and cinema halls and retail stores and shopping malls to make availability of the product. And the company also putting the vending machines in railway stations and in fuel filling stations. PROMOTION: The company following the different type of promotional activities. Making the ads with cartoons and in a different way to understand the children’s easily. The company mainly promoting the product through the television and through printed media likes pamphlets and news paper and hoardings and lollipops etc. The company creating the awareness programs about the product. And company having a tie up with A.P.S.R.T.C to promote the product. Now – a days all the city busses having TV’s in the busses so the promotion through these buses will create unique difference from the competitors. In Hyderabad Most of the people will travel in city busses this will help the company to gain the market share. The company promoting the products through websites also and through tele calling and through the trade fairs and through direct marketing. For the suppliers the company promoting the product by giving the discounts and creating other offers like foreign trip like etc. For the consumer the company promoting the product by giving discount on the product or giving some percentage of soft drink extra with the same price. And another offer like meeting our brand ambassador and giving movie tickets etc. Budget and forecast Sales forecast: Initially there is a need to adopt the push strategy where the product is pushed by the traders to the consumers to buy. This can be done only when there is only the awareness about the product. Initially when the product is launched into the market the sales that is estimated is nearly 60000 to 75000 units as per the local sales of other businesses. The company expects to be the growth of the nearly 12% to 18% for the first 3 months of its presence with the intense and dedicated advertising and promotion. Therefore the sales would be 75000 to 90000 units. After the great campaigns and attractive products of the company the sales may increase up to the 30% which is nearly 100000 to 120000 units. The company forecast its sales as nearly 1200000 units per annum where the company also expects to grow with the rate of 17-20% which can bring the sales up to 135000 units per annum on an average. Profit and margin estimation: The firm expects the limited or low profit margin initially since there will be trade and consumer schemes which will reduce the company’s profit. The company expects to get the substantial profits from 6 th or 7th months of the first year when the product is being launched. The company estimates to have a profit margin of 20-25% of profit margin on each unit irrespective of bottle size which is low when compared to other players in the market. The above profit margin will be confined to the first 4 or 5 months of launch of product. When the company grows for the 5 months the profit margins will also increases with the increase in the demand. Then the company expects to have a profit margin of the 35-40% on each bottle. Strategies for following: Advertising: Advertising includes campaigns and television ads and radio promotions. These are the major expense in advertising the company’s products and create the awareness. This would incur the cost of nearly 50 to 55 lakhs per annum. And another 5lakhs per annum will be required for the company for other programs which include shows in malls, road shows and other promotions. The hoardings and lollipops will incur the 10-12 lakhs p.a Therefore the company would like to invest nearly 25lakhs for advertising. Direct marketing: Direct marketing involves communication about the product to the customers directly through emails, mobiles online display ads, catalogue distribution, promotional letters, and outdoor advertising. The above activities will also incur certain amount of the investment which will be nearly 2 lakhs. Internet marketing: Internet marketing is the powerful tool to promote the brand in the market with less cost and investment. This involves the creation of the website and links which can provide the information about the product and the company. This would involve 5 lakhs per annum. Consumer promotion: The consumer is attracted to the product only when there are offers on the product when it is launched. This involves giving the free samples, discount offers and other benefits. This also involves the cost of nearly 8 lakhs where the company may not get it immediately. Trade promotions: The trade promotion involves giving benefits to the traders who promote and sell the company’s products. Giving benefits to the traders helps the company more .The company expects to incur 12 lacks. Public relation: This includes maintaining relation with the customers as well as with the society. This involves the healthy practices in the business. IMPLEMENTATION AND CONTROL PLAN The company is following the line structure sales force structure because in this the employee doesn’t get orders from other departments they get the orders from their sub ordinates only. This is helpful to the company in terms of reducing the attrition rate. With this structure the employees will satisfy The company is in Hyderabad it has four zone each zone requires four sales executive and one sales manager. The sales executives will go to the market and interact with the shops persons and with the distributors. And the sales manager monitors the sales and maintains the relationship with the distributors and retailers. Based on this the company requires 4 persons for zone sales manager and 16 persons for sales executives and one senior manager for all these zones he will be the head. The executive will report to the zonal manager and the zonal manager will report to the senior sales manager. The company requires the six persons for customer service and for indirect marketing. The HR department is in the company which helps the sales teams by giving training how to interact with the customer how to solve the objections raised by the customer. The HR department always gives the training to sales people and upgrade s them to the current scenario. And the indirect marketing team will support the sales team by giving the leads.

India Essay

The history of India begins with evidence of human activity of Homo sapiens as long as 75,000 years ago, or with earlier hominids including Homo erectusfrom about 500,000 years ago. The Indus Valley Civilisation, which spread and flourished in the northwestern part of the Indian subcontinent from c. 3300 to 1300 BCE in present-day Pakistan and northwest India, was the first major civilisation in South Asia. A sophisticated and technologically advanced urban culture developed in the Mature Harappan period, from 2600 to 1900 BCE. Beginning in the mid-18th century and over the next century, large areas of India were annexed by the British East India Company. Dissatisfaction with Company rule led to the Indian Rebellion of 1857, after which the British provinces of India were directly administered by the British Crown and witnessed a period of both rapid development of infrastructure and economic decline. During the first half of the 20th century, a nationwide struggle for independence was launched by the Indian National Congress and later joined by the Muslim League. The subcontinent gained independence from the United Kingdom in 1947, after the British provinces were partitioned into the dominions of India and Pakistan and the princely states all acceded to one of the new states. The origin of the name â€Å"Taj Mahal† is not clear. Court histories from Shah Jehan’s reign only call it the rauza (tomb) of Mumtaz Mahal. It is generally believed that â€Å"Taj Mahal† (usually translated as either â€Å"Crown Palace† or â€Å"Crown of the Palace†) is an abbreviated version of her name, Mumtaz Mahal. The construction of this marble masterpiece is credited to the Mughal emperor Shah Jahan who erected this mausoleum in the memory of his beloved wife, Arjumand Bano Begum, popularly known as Mumtaz Mahal, who died in AH 1040 (AD 1630). Her last wish to her husband was â€Å"to build a tomb in her memory such as the world had never seen before†. Thus emperor Shah Jahan set about building this fairytale like marvel. The construction of Taj Mahal was started in AD 1631 and completed at the end of 1648 AD. For seventeen years, twenty thousand workmen are said to be employed on it daily, for their accommodation a small town, named after the deceased empress-‘Mumtazabad, now known as Taj Ganj, was built adjacent to it. Amanat Khan Shirazi was the calligrapher of Taj Mahal, his name occurs at the end of an inscription on one of the gates of the Taj. Poet Ghyasuddin had designed the verses on the tombstone, while Ismail Khan Afridi of Turkey was the dome maker. Muhammad Hanif was the superintendent of Masons. The designer of Taj Mahal was Ustad Ahmad Lahauri. The material was brought in from all over India and central Asia and it took a fleet of 1000 elephants to transport it to the site. The central dome is 187 feet high at the centre. Red sandstone was brought from Fatehpur Sikri, Jasper from Punjab, Jade and Crystal from China, Turquoise from Tibet, Lapis Lazuli and Sapphire from Sri Lanka, Coal and Cornelian from Arabia and diamonds from Panna. In all 28 kind of rare, semi precious and precious stones were used for inlay work in the Taj Mahal. The chief building material, the white marble was brought from the quarries of Makrana, in distt. Nagaur, Rajasthan. Top Religious Attractions The Golden Temple – Adherents of the Sikh religion need no introduction to their sacred pilgrimage seat. Sri Harmandir Sahib or the Golden Temple, named so due to the quintessential golden hue that the monument is bathed in, is laced by the equally sacred waters of the Amrit Sarovar or the Pond of Nectar. On a jewel-studded platform is the Adi Grantha or the sacred scripture of the Sikhs wherein are enshrined holy inscriptions by the ten Sikh gurus and various Hindu and Moslem saints. Kerala Backwaters -The Backwaters of Kerala are the place meant for those in search of a peaceful moments amidst natural beauty. The main backwater destinations in Kerala are Kumarakom, Allepey, Cochin, Trivandrum and Kollam. Cruising along these backwaters on board the houseboats or Kettuvallom is one experience that is forever cherished by visitors to the state. India has always been a popular destination for travellers. The culture, tradition and lifestyle of the common masses and the grandeur and opulence of the royalty has attracted people to explore and feel the real India. All these things combined with mysticism, spiritualism, yoga and Ayurveda make India a must visit destination on the world travel map. India tour is aimed at offering you the best of India. Whether it is the sandy desert of Rajasthan, the tranquil and serene backwaters of Kerala or the mesmerising beauty of the Taj Mahal Dhoti Dhoti kurta is the traditional Indian clothing of men. Unlike other dresses, it is an unstitched piece of cloth usually 5 yards long that is tied around the waist and legs. The knot is tied at the waist. Dhoti is known by different names at different places such as Laacha in Punjabi, dhuti in Bangla. Indian Sari Sari is one of the most wonderful dresses worn by Indian women. Infact, when one thinks of a typical Indian woman, the first thing that strikes the mind is a woman clad in sari, who is wearing the solah shringar including bindi, chudi, kajal etc. history India is a land of ancient civilization. India’s social, economic, and cultural configurations are the products of a long process of regional expansion. Indian history begins with the birth of the Indus Valley Civilization and the coming of the Aryans. These two phases are usually described as the pre-Vedic and Vedic age. Hinduism arose in the Vedic period. The fifth century saw the unification of India under Ashoka, who had converted to Buddhism, and it is in his reign that Buddhism spread in many parts of Asia. In the eighth century Islam came to India for the first time and by the eleventh century had firmly established itself in India as a political force. It resulted into the formation of the Delhi Sultanate, which was finally succeeded by the Mughal Empire, under which India once again achieved a large measure of political unity. It was in the 17th century that the Europeans came to India. This coincided with the disintegration of the Mughal Empire, paving the way for regional states. In the contest for supremacy, the English emerged ‘victors’. The Rebellion of 1857-58, which sought to restore Indian supremacy, was crushed; and with the subsequent crowning of Victoria as Empress of India, the incorporation of India into the empire was complete. It was followed by India’s struggle for independence, which we got in the year 1947. Weding An Indian Hindu wedding is strictly observed according to the ancient cultural norms laid down in the Vedas. In the Indian society a wedding is not just the coming together of two people rather two souls. In fact, a wedding also brings two families closer, which thereafter share a bond of respect and affection. As a result, there are a number of traditions and customs associated with the Indian Hindu wedding ceremony. These traditions are the essence of the marital institution, thereby strengthening the significance, chastity and faith in the same. Rangoli Rangoli, one of the most beautiful and most pleasing art forms of India, is comprised of two words, ‘rang’ meaning ‘color’ and ‘aavalli’ meaning colored creepers’ or ‘row of colors’. Rangoli basically comprises of the art of making designs or patterns on the walls or the floor of the house, using finely ground white powder along with different colors. Numerous households in the Indian subcontinent make use of Rangoli designs for decorating the courtyard of their house.

Huygens Principle of Diffraction

Huygens Principle of Diffraction Huygens principle of wave analysis helps you understand the movements of waves around objects. The behavior of waves can sometimes be counterintuitive. Its easy to think about waves as if they just move in a straight line, but we have good evidence that this is often simply not true. For example, if someone shouts, the sound spreads out in all directions from that person. But if theyre in a kitchen with only one door and they shout, the wave heading toward the door into the dining room goes through that door, but the rest of the sound hits the wall. If the dining room is L-shaped, and someone is in a living room that is around a corner and through another door, they will still hear the shout. If the sound were moving in a straight line from the person who shouted, this would be impossible because thered be no way for the sound to move around the corner. This question was tackled by  Christiaan Huygens (1629-1695), a man who was also known for the creation of some of the  first mechanical clocks  and his work in this area had an influence on Sir Isaac Newton  as he developed his particle theory of light. Huygens Principle Definition The Huygens principle of wave analysis  basically states that: Every point of a wave front may be considered the source of secondary wavelets that spread out in all directions with a speed equal to the speed of propagation of the waves.What this means is that when you have a wave, you can view the edge of the wave as actually creating a series of circular waves. These waves combine together in most cases to just continue the propagation, but in some cases there are significant observable effects. The wavefront can be viewed as the line tangent to all of these circular waves. These results can be obtained separately from Maxwells equations, though Huygens principle (which came first) is a useful model and is often convenient for calculations of wave phenomena. It is intriguing that Huygens work preceded that of James Clerk Maxwell by about two centuries, and yet seemed to anticipate it, without the solid theoretical basis that Maxwell provided. Amperes law and Faradays law predict that every point in an electromagnetic wave acts as a source of the continuing wave, which is perfectly in line with Huygens analysis. Huygens Principle and Diffraction When light goes through an aperture (an opening within a barrier), every point of the light wave within the aperture can be viewed as creating a circular wave which propagates outward from the aperture. The aperture, therefore, is treated as creating a new wave source, which propagates in the form of a circular wavefront. The center of the wavefront has greater intensity, with a fading of intensity as the edges are approached. It explains the diffraction observed, and why the light through an aperture does not create a perfect image of the aperture on a screen. The edges spread out based on this principle. An example of this principle at work is common to everyday life. If someone is in another room and calls towards  you, the sound seems to be coming from the doorway (unless you have very thin walls). Huygens Principle and Reflection/Refraction The laws of reflection and refraction can both be derived from Huygens principle. Points along the wavefront are treated as sources along the surface of the refractive medium, at which point the overall wave bends based upon the new medium. The effect of both reflection and refraction is to change the direction of the independent waves that are emitted by the point sources. The results of the rigorous calculations are identical to what is obtained from Newtons geometric optics (such as Snells law of refraction), which was derived under  a particle principle of light- although Newtons method is less elegant in its explanation of diffraction. Edited by Anne Marie Helmenstine, Ph.D.

Family Care Plan Essays

Family Care Plan Essays Family Care Plan Paper Family Care Plan Paper Thomas Chamness University of Phoenix Nursing 467 Karen Jones November 20, 2010 Family Care Plan My family consists of a single mother, age 27. Her child is a 3-year-old male. The characteristics of the mother are unique; she had to deal with losing both of her parents at a young age. Her father committed suicide when she was nine and her mother was murdered in the line of duty while working as a state trooper. The mother also has no siblings. At the present time the young boy is facing his own challenges as the mother decided to leave the father of her child and move out of state from New Mexico to Colorado. Together they appear to cope well with their losses and struggles. The family structure is basic; the mother plays that role and is also a mentor to the child. The additional â€Å"family† structure for these two is that the mother has a new boyfriend and he is the main reason that she moved to Colorado. The environmental characteristics do not appear to be a factor in the function of the family. The culture of the family seems to have continued well here in CO, both make a bi monthly trip to NM so that the son can visit with the father and so that the mother can visit with a close aunt. : Orem’s Universal Self-Care Requisites apply to my family as follows: Air, my family resides in a smoke free environment and the environment does not seem to have a negative effect. Water; both consume appropriate amounts and environmentally, there is not a concern. Food; nutrition seems to be lacking R/T the consumption of fast food and lack of home cooking. Elimination; appears to be within normal limits. Activity and Rest; the child receives more physical activity than the mother R/T playing at the playground. Living in a smaller town home has also â€Å"restricted† their activity level. Rest wise, there is plenty. Solitude and Social Interactions; both have decreased social interaction R/T the move and all family is in NM. Solitude does seem to be a concern with my family. When they are in a new state, the family has to rebuild socially and develop new relationships and the solitude of winter is among them. Hazard Prevention; the only hazard appears to be possible wildlife coming close to their home or maybe the bi monthly roundtrip to NM. Promotion of Normality; This will be a road long traveled, the mother has to raise a child as a single mother in an environment where the father is not close, lack of grandparents, aunts and uncles or even just close family friends. My family faces several stressors; the mother is still unemployed and daycare becomes an issue if she gets a job and the mother also has trouble getting a baby sitter while looking for a job. Two times a month both mother and child make a 20-hour road trip. The mother is also facing the challenges of a divorce and a new relationship. The mother states that she copes with stress by spending time with her new boyfriend, â€Å"he makes everything better. † The child appears to act out at times for attention. The boy then receives discipline, not quality attention. Here is my following nursing diagnosis for my family in order with a 2010 health promotion; Altered Family Process related to the change in marital status and moving away from family. I have asked if she has looked into support groups held in her area or if she attends services at the church across the street. At risk for Altered Parenting related to being a single mother without the father present. I encouraged her to look online for a single parent website that may be useful. Impaired social interaction related to lack of friends/family or a job to socialize. I used both of the above examples of reaching out and included maybe hosting â€Å"Pampered Chef† or â€Å"Cookie Lee† parties. I believe that the diagnosis of Altered Family Process is the most important diagnosis and that the mother is not aware of how this can affect her and her son. I think she needs to understand the importance of having a two parent home and a one parent home. The family is center on the mother and the choices she makes are for her benefit in mind first. I want to see the mother make choices that will benefit her and her son rather than her then her son. All too often the mother’s choices are for herself, it is important for the mother to understand that her child will always be there and the boyfriend could leave at anytime. Some interventions that I could share that hopefully wont cross any boundaries are would be the following: Consider moving back home, closer to family and their support. If she decides to stay, then consider going back to NM only once a month and staying a little longer than the weekend. Start having a dedicated night to her son, homemade dinner ate at the table. Slow down with her new boyfriend and maybe have one night a week with him. I want to see her build the relationship with her son and see an improvement in his behavior/attention seeking within three months. I want to see her relationship with her new boyfriend become more meaningful within the same time frame. A decrease in the amount of behaviors with her son, more family time and in improved relationship with her new boyfriend would be a good measurement of improvement. Other possible interventions over a long-term would be for the mother to set goals such as assuming she stays in CO, marriage to her new boyfriend in three to five years if the relationship moves in that direction. Find a home that is in a good school district for her son even though he won’t start for a couple of years. The importance of this will add to the family’s stability and longevity. In conclusion my family is on a long road to success. Both the mother and the son have challenges that can be overcome with appropriate decisions. A new skill that I have achieved is the ability to understand the more complex dynamics of a family assessment. What is on paper is simple; getting the informant to disclose the truth is the challenge. One can meet someone on the street and have a decent idea of what that person may be like but to actually understand that person, time has to be spent with he/she and trust has to be built. References Healthy People 2010. 2010. healthypeople. gov/. Accessed, November 20, 2010 Nursing Theories. 2010 http://currentnursing. com/nursing_theory/self_care_deficit_theory. html.. Accessed, November 19, 2010

Music Essay Example | Topics and Well Written Essays - 250 words - 2

Music - Essay Example Mozart’s ability to deviate from this provided the listener a welcome sense of surprise and emotions of the unexpected when listening to his works. All of these factors helped to add to the new and fresh flavor that Mozart’s music brought to his contemporary audience. Likewise, in keeping with his ability to bend and/or break the rules of music, Mozart combined many different styles of music into his pieces, drawing from the breadth and range of contemporary and historical works to augment his ideas. Sonatas generally begin with an introduction. This is shortly followed by an exposition that explores a series of themes. Following this is the development of harmony and texture of the exposition. After a sometimes lengthy development, the piece refers back to a recapitulation of the original exposition. Afterwards the sonata is oftentimes concluded by a coda. Beethoven’s third piano concerto is interesting in the fact that it also broke many of the musical norms that existed at his time. What is of special interest about this piece in particular is the range and modality of the minor keys that are exhibited therein. For instance, the first movement of the piece begins in c minor, the second movement progresses to E major, and the third is in Eb major. What is unique about this is the fact that it is yet another example of how Beethoven broke the â€Å"rules† of composition and music as they existed in the 18th century. Instead of adhering to the rigid structure that defined the concerto, Mozart was able to break out from this and develop upon ideas that had not been previously explored. Although to us, his music is nothing new, to the audiences of that time, the piece was pushing the boundaries of convention. Likewise, as a direct result of his practices, Beethoven helped to shift the dynamic of how music was played and composed by his contemporaries as

Fixed and Variable Costs Essay Example | Topics and Well Written Essays - 500 words

Fixed and Variable Costs - Essay Example Examples of semi variable costs include electricity expense, telephone expense. In one broad category of Over head expenses, these costs are collectively shown for example depreciation of machinery as well as the heating and lighting cost. Electricity cost is a semi-variable cost because there is a fixed charge and then on any unit we use we are charged an additional amount. So this additional amount is the variable cost and the fixed charge is the fixed cost. Semi variable cost stays constant for a certain time period and then it goes to a higher cost at a specific increased volume (Leslie 1993). For analysis purpose, the fixed part is separated from the variable part and both are written separately so that proper analysis can be done and so the company should know as to how much is their fixed cost and how much is variable. 2. A company's break-even point is its sales volume at which its total costs equal its total revenues. This means that at the break-even point, the company is making neither any profit nor any loss. If a company is operating below its break-even point it would not be able to exist in the long run as its costs (fixed and variable) would not be covered by the revenues (Susan 2008) .